Jumio Product Scans IDs, Populates Forms with PII
Feb. 13, 2014
Jumio, a Palo Alto, Calif.-based online and mobile authentication technology provider, this week launched a product that lets consumers automatically fill in forms in mobile apps by using their phone’s camera. Jumio Fastfill solves a problem businesses that require the entry of personal data on a mobile device (e.g., financial institutions for opening a mobile banking account or retailers at checkout) have been clamoring for a solution to, according to Marc Barach, chief marketing officer of Jumio.
“It was really a market-driven item,” said Barach. “We have so many clients, particularly in the financial services industry, who had been asking for this.”
Fastfill does for mobile apps that require a lot of personally identifiable information from users what the company’s payment product, Netswipe, does for payment card details. It takes a scan of a user’s passport, driver’s license and fills an online form in with the correct details from the ID including name, address, age and other information. Barach said the product was tested with great success by a select few Jumio clients. Test results suggest that conversion for account sign ups and other applications where Fastfill could be used will eclipse the improvement in conversion they’ve had with Netswipe.
“Data points are few at this point, but with credit card we saw a lift of 20 to 30 percent,” Barach said. “We’re seeing that as the very floor for Fastfill. We expect it to be higher.”