Jumio Authentication Technology Compares ID Photo to Face
Sept. 19, 2013
Jumio, a provider of authentication technology for the mobile payments industry, yesterday launched new technology within its flagship identity verification platform. The Palo Alto, Calif.-based company said Face Match helps merchants assess how closely the photo on an ID presented during a mobile or online transaction matches the face of the prospective customer. The process uses a smartphone or computer’s camera to ensure that the ID being used to authenticate the transaction is valid and to compare the ID’s photo to a photo of the user.
“We can now not only determine that the actual identification is in-hand and valid, but that the person holding the card is the same person as in the picture,” said Daniel Mattes, founder and CEO of Jumio. “This renders ‘person-not-present’ transactions to be effectively as secure, or more so, than a traditional ‘person-present’ transaction. This is an important step in combating fraud and helping our clients meet a variety of KYC regulations and practices.”
If customers using Jumio’s Netverify authentication system turn on Face Match, they are then able to authenticate a transaction online using standard username and password, a scanned and validated ID or the user’s actual face. The company said the feature can be used as an additional layer of protection for all transactions or selectively applied to higher-risk customers or transactions.