Isis to Roll out ‘Later This Year’
Aug. 1, 2013
Isis, the carrier-backed mobile payment initiative this week announced its long-awaited national rollout will occur “later this year.” Two high-profile pilots were dogged by delays last year, but the company said its platform proved itself in the Austin, Texas and Salt Lake City tests that have been running since last October.
“Over the past nine months, we have proven the power of an open platform, creating an ecosystem of literally hundreds of partners dedicated to making mobile commerce a reality,” said Michael Abbott, CEO of Isis. “As part of our commitment to consumers, we are incorporating feedback from our pilots into the next generation of the Isis Mobile Wallet as we prepare for national availability later this year.”
The company released several findings from the pilots it said will guide its efforts during the wider rollout. Isis users in Austin and Salt Lake City, on average, used their phones to pay more than 10 times per month, although those engaged in loyalty programs paid using Isis twice as often as those who only made payments. The company also said contactless acceptance surged during the nine months of the tests to more than 4,000 locations in the two cities.
Isis is a joint venture between AT&T Mobility, T-Mobile US and Verizon Wireless.