Isis to Integrate Amex’s Serve Platform

Aug. 12, 2013

Barely more than a week after it announced it would move ahead with a national roll out later this year, mobile wallet joint venture Isis made another major announcement—one that signaled it may be moving beyond NFC, though the contactless capability remains a core part of the technology. The carrier-backed initiative agreed with American Express to integrate the card network’s Serve digital payments platform. Under the agreement, a Serve account will be offered in every Isis Mobile Wallet, enabling online and offline payments anywhere American Express is accepted, online bill pay and P2P transfers to other Serve account holders.

“We learned through our pilot that customers love the convenience of tap and pay with the ability to manage their payments and loyalty programs from one app,” said Michael Abbott, CEO of Isis. “By adding American Express Serve to the Isis Wallet, we can immediately provide millions of consumers the opportunity to participate in mobile commerce as we continue to enrich the consumer experience.”

The addition of Serve adds e- and m-commerce capability to Isis in addition to contactless payments at the point of sale. The companies said integrating the platforms will allow Isis customers to top up their Serve accounts through the wallet.