Iovation Locks Up LaunchKey

Sept. 8, 2016

Portland, Ore.-based antifraud technology provider iovation yesterday revealed it has acquired multifactor authentication company LaunchKey. The Las Vegas, Nev.-based company enables users to add authentication factors to any login process including fingerprint, facial recognition, Bluetooth proximity, PIN or other location-based methods. According to iovation, the combined company’s capabilities will integrate strong authentication and fraud prevention businesses can use to protect their customers in all channels: online, mobile, call center and in person.

“With LaunchKey, iovation now has a decentralized mobile authentication platform for dynamic multifactor authentication and real-time authorization. iovation will enable organizations to control authentication requirements while giving their customers the ability to choose where, when and how they want to be authenticated,” said iovation CEO Greg Pierson. “Organizations can augment their existing username and password-based authentication process or do away with passwords completely, and leverage the mobile device their customers already own, plus any number of additional authentication factors.”

Both companies are privately held, so financial terms of the acquisition were not disclosed.