ID Analytics Unveils Antifraud Software Updates
March 20, 2014
Risk-management company ID Analytics has launched new versions of its e-commerce antifraud software products. The San Diego-based technology provider unveiled Transaction Protector 2.0 and Transaction Advanced Intelligence 2.0. Both solutions leverage ID Analytics’ network of behavioral data that can help merchants more accurately establish their customers’ identities and prevent fraud.
“In order to more effectively fight fraud, online retailers must take an identity-based approach and look for advanced methods to evaluate transaction risk and improve conversion beyond the use of legacy rules-based tools,” said Aaron Kline, director of e-commerce for ID Analytics. “These new solutions provide online retailers with unprecedented granular insight into identity and device so they can make better decisions about transaction risk to enhance the bottom line.”