IBM Patent Roots out Fraud by Analyzing Browser Behavior
June 5, 2014
IBM has upped its game in the antifraud space by securing a new patent it said will help e-commerce merchants improve their fraud prevention. The Armonk, N.Y.-based company said the patent covers a technique that enables companies to analyze how users navigate around a Website—e.g., where and how often they click in certain areas, whether they use arrow keys to navigate rather than a mouse or distinctive ways they tap or swipe tablet and smartphone touch screens. The analysis will help merchants ascertain if users are who they say they are, therefore enabling them to spot fraudulent transactions easier.
"Our invention improves the effectiveness of authentication and security systems with insights derived from real-time data analytics," said Keith Walker, IBM master inventor and co-inventor on the patent. "For example, if an individual suddenly changes how they interact with an online bank or store, such as due to a broken hand or using a tablet instead of a desktop computer, I want these web sites to detect the change, and then ask for extra identity confirmation before accepting a transaction. Our experience developing and testing a prototype, which flawlessly confirmed identities, shows that such a change would more likely be due to fraud, and we all want these sites to provide more protection while simultaneously processing our transactions quickly."
U.S. Patent #8,650,080 covers a "User-browser interaction-based fraud detection system."