December 22, 2016
While growth in m-commerce continues to make headlines, around two-thirds of e-commerce transactions still take place on desktops or laptops—and the overall value of those transactions continued to post solid growth this holiday season. Digital measurement and research firm comScore this week said U.S. consumers spent $7.6 billion online via desktops and laptops in the final full week before Christmas (Dec. 12-18)—15 percent higher than the same week last year. For the holiday season to date, the Reston, Va.-based company said online desktop spending grew 13 percent to $55.2 billion.
“This final full week of online holiday shopping before Christmas saw an uptick in desktop spending, finishing off the season on a high note and bringing the season-to-date growth rate to 13 percent,” said comScore CEO Gian Fulgoni. “While the corresponding shopping week last year tailed off in the end, due to it falling two days closer to Christmas, this year we saw strong growth through Free Shipping Day, with four billion-dollar spending days and a notable weekend surge as consumers rushed to get their online orders in with enough time to ship their gifts before the holiday. The heaviest spending days of the season are now behind us, but there is still another $7-8 billion that will be spent over the balance of the year that will once again get us to new all-time highs for desktop e-commerce.”