Groupon Integrates POS Hardware into Mobile Acceptance System
Aug. 15, 2013
Groupon’s payments unit, which launched its mobile credit-card acceptance system last Fall , has entered the POS hardware space as a way to “bridge the gap” while mobile POS continues to seek widespread adoption. The Chicago-based company announced it has integrated its payments service with VeriFone and Ingenico POS terminals so merchants can take advantage of its lower-cost processing, but not have to use the increasingly familiar dongle-equipped mobile device to swipe the card.
“While merchants are attracted to the easy signup, low and transparent pricing and powerful analytics provided by our payments service, not all merchants are ready to immediately adopt an iPad or iPhone for their credit-card processing needs,” said Sean Harper, director of product for Groupon. “We anticipate that most merchants will eventually migrate their payments to tablet and mobile POS systems, but for now, this option lets them use familiar hardware and still benefit from the features of our payments service to save money and better manage their businesses.”
Once a merchant has obtained a terminal or configured an existing one to accept Groupon Payments transactions, they can take advantage of the same pricing offered to mobile acceptance customers: 1.8 percent plus $0.15 per transaction on purchases made with MasterCard, Visa or Discover credit cards.