Green Monday Continues Impressive Online Holiday Sales
Dec. 11, 2014
“Green Monday,” the latest in promotional days around the holidays to drive retail traffic, was the third heaviest online shopping day of this holiday season, according to digital measurement firm, comScore. Consumers spent $1.6 billion on Dec. 8, which followed a string of billion-dollar days during Cyber Week. The Green Monday total is a 15 percent increase over last year. So far, online sales excluding mobile devices are up 15 percent for the entire holiday season to nearly $35.5 billion, the Reston, Va.-based company said.
“Online holiday commerce continues to perform very well through Green Monday with nine days surpassing $1 billion in desktop spending and a 15-percent growth rate versus last year, one point ahead of our forecasted growth rate for the entire season,” said comScore Chairman Emeritus Gian Fulgoni. “Though much has been made in the media of the possibility that early retailer promotions might have pulled spending away from the key shopping days such as Black Friday and Cyber Monday, our data show that this did not occur. In fact spending growth prior to Thanksgiving stood at 13 percent, while we’ve seen it climb to 18 percent during the period of Thanksgiving through Green Monday, with the key spending days all seeing above average growth rates.”
Mobile spending is also on the rise, comScore said. Smartphones and tablets accounted for more than 20 of digital spend on Thanksgiving (26 percent), Black Friday (22 percent) and Cyber Monday (21 percent).