Google Wallet Feature Reduces Shopping Cart Abandonment for Mobile Websites
Nov. 5, 2012
Late last week, Google Wallet launched a feature it said simplifies making online purchases using a mobile device. The company revealed that several national e-commerce Websites now accept Google Wallet as a payment method. And, on those sites, users can make a purchase in only three steps, making it much less likely that consumers will abandon a mobile purchase, wrote Barak Turovsky, head of mobile commerce for Google Wallet, in a post on Google’s corporate blog.
“Typically, on mobile Websites, you need to key in 17-20 fields of information on a small screen while having to click and scroll through multiple pages to provide shipping and billing information,” said Turovsky. “It’s no wonder up to 97 percent of mobile shoppers abandon their mobile shopping carts. Google Wallet makes it easy and secure for you. Simply click the Buy with Google Wallet button, log into Google Wallet and click to complete your order.”
Currently, only 1-800-Flowers.com, Rockport.com and FiveGuys.com accept Google Wallet payments on their mobile Websites, Turovsky said. Integration efforts are ongoing with Finish Line, MovieTickets.com, Seamless and SwimOutlet.com.