‘Fuzzy’ Technology Results in New Patent for ThreatMetrix
Aug. 4, 2014
California-based antifraud technology provider ThreatMetrix last week revealed it has secured a new patent for technology that accurately can differentiate between legitimate customers and fraudsters by tracking their device. U.S. Patent 8,782,783, titled Method and System for Tracking Machines on a Network Using Fuzzy GUID (Globally Unique Identifier) Technology, continues and expands on a previous ThreatMetrix patent that enables “cookieless device identification.”
The new patent expands the company’s technology enabling them to build an online persona. “Fuzzy” tracking capability, which the company said goes beyond network and device attributes to include broader attributes like account, identity and transaction details, builds a more complete picture of an online persona, making it easier for ThreatMetrix to identify whether that persona is legitimate or fraudulent.
“Cybercriminals are learning to disguise themselves online in the same way thieves wear gloves to mask fingerprints at a crime scene,” said Alisdair Faulkner, chief products officer, ThreatMetrix. “As cyberattacks become more sophisticated, we must evolve our defenses even faster to best detect and keep out cybercriminals, which is where this patented technology comes into play. Without the ThreatMetrix Fuzzy GUID patent, companies lose sight of both good customers and criminals when they change their IP Address, delete cookies or change their mobile or browser settings.”