Fiserv Rebrands Debit Network
April 18, 2013
Global banking technology provider Fiserv said this week it has renamed its debit network Accel. Formerly ACCEL/Exchange, Fiserv said the new branding “reflects the network’s ability to accelerate funds transfers across retail, biller and social person-to-person payments.” The Brookfield, Wis.-based company said the Accel network comprises 55 million debit card holders, 3,100 financial institutions and more than 3 million merchant locations.
“Fiserv updated the network’s name to reflect the 24×7-always-connected world we’re living in,” said David Keenan, general manager of Network Solutions for Fiserv. “Accel helps consumers move money when and how they want. Our real-time payments platform, developed over the last 40 years, has expanded from ATM and retail payments to enabling social payments, as we demonstrated last year with the integration of Accel with our person-to-person payments service, Popmoney.”