Fathead Launches Virtual Piggy Online Payments for Kids, Parents

March 25, 2013

Fathead, the Detroit-based company that manufactures the popular life-size wall graphics depicting a range of sports heroes, late last week announced it is adding a payment option to its Website geared towards its younger users. Virtual Piggy, a Hermosa Beach, Calif.-based technology company, offers parents a way to monitor the online spending of their kids. Merchants that partner with Virtual Piggy have access to a pool of young consumers authorized by their parents to make online purchases. For companies with products that appeal to kids, Virtual Piggy’s account holders represent a safe way to target the youth market.

“Our products are made for fans of all ages and many times it’s the younger fans who get the most excited when they see their favorite player, team or character,” said Michael Layne, Director of Internet Marketing, Fathead. “With Virtual Piggy, we’re empowering those under 18 to make purchases on their own in a safe, parent-approved manner.”

Parents sign up for a Virtual Piggy account and give the company their payment details. Then, parents can customize an account for each child in a family that has access (monthly spending limits, restricted sites, etc.). When shopping at a merchant that accepts Virtual Piggy, kids simply choose the Virtual Piggy button at checkout. If they are within the parental parameters, the purchase goes through.