Experian Strengthens Antifraud Offering with Acquisition of 41 st Parameter
Oct. 3, 2013
Experian, one of the largest aggregators of consumer data in the world, on Tuesday said it had an agreement in place to acquire antifraud technology provider 41 st Parameter. San Jose, Calif.-based 41 st Parameter holds patents in the area of device identification, a technology increasingly used in e-commerce to help authenticate transactions by establishing a “fingerprint” of a user’s device to track their activity and determine linkages between other devices. Experian offers its extensive access to consumer data to companies conducting risk management, targeted marketing and antifraud efforts. The Dublin-based company said integrating 41 st Parameter’s patented technology will enable Experian clients to detect fraud in a number of scenarios including new account openings, consumer account takeover and in e-commerce transactions.
“This acquisition is part of our commitment to provide the most complete set of fraud detection and identity authentication capabilities on the market today,” said Joy Griffiths, global managing director, Experian Decision Analytics. “We are pleased to incorporate 41st Parameter’s web fraud detection to enable our clients to make real-time security decisions that improve their business profits.”
Experian reportedly will pay more than $340 million for the Silicon Valley technology provider.