Experian Launches Antifraud Platform Backed by 41st Parameter Technology
Aug. 7, 2014
Data aggregator and analytics company Experian last week announced a new fraud platform that fully leverages technology the Irish company acquired with its purchase of antifraud software provider 41st Parameter. Experian said its new platform combines its Precise ID authentication service with 41st Parameter’s FraudNet fraud prevention service resulting in a service that will do a better job for merchants of authenticating online consumers, especially in the mobile channel, and spotting and stopping fraudulent transactions.
"Managing fraud risk and protecting customer identities are becoming more complex as the opportunity for fraud has increased with the proliferation of mobile devices being used for online transactions," said Adam Fingersh, senior vice president of Experian Decision Analytics. "Organizations need to confidently authenticate consumers without affecting their overall customer experience."