Equifax Secures another M-Commerce Partnership
May 1, 2014
Data aggregator and consumer-credit score provider Equifax has partnered with mobile marketing and services provider Zumigo to develop a system that streamlines m-commerce checkout and payments. The companies said the system also will be able to help merchants cut down on fraud by authenticating mobile devices and validating device ownership.
“Consumers will fully embrace m-commerce when their mobile devices are more secure than the plastic in their wallets and can be used as a proxy for their identities,” said Anand Krishnaswamy, vice president of mobile commerce for Equifax Inc. “Our solution with Zumigo reflects our strategy of employing diverse technology approaches to enable faster, more convenient and more secure mobile transactions.”
The announcement is Atlanta-based Equifax’s second in the month of April heralding more efficient, secure mobile transactions. Three weeks ago the company said it has partnered with ID verification technology provider Jumio to incorporate that firm’s smartphone camera technology to securely autofill m-commerce transaction forms, increasing conversion for m-commerce merchants.