Enter Card Details Using Smartphone Camera

June 27, 2011

A San Francisco startup that has developed an an app that enables consumers to use the camera of a smartphone to enter payment card details for mobile purchases launched a private beta test of its technology today and said it has received $1 million from angel investors. card.io said its solution solves one of the main problems dogging m-commerce. “One of the biggest hurdles to mobile commerce adoption is that users don’t want to type lots of information into their phone to make a purchase,” said Scott Thorpe of mobile ticketing software provider MogoTix. “card.io’s software solution is disruptive because it allows consumers to use their phone camera to pay with a credit card, with no need for extra hardware. This improves our purchase conversion and thus increases revenue.” Rather than target retailers, card.io is targeting iOS developers in e-commerce, local, ticketing, travel, and daily deal apps with today’s private beta launch. card.io is working with MogoTix for event tickets, TaskRabbit for local services, and SamaSource for donations.