E-Commerce Sees Best Growth since Recession
Feb. 11, 2013
E-commerce sales finally have rebounded to pre-recession growth rates, according to a report from Reston, Va.-based digital measurement firm comScore. Retail e-commerce sales grew 15 percent to $186.2 billion in 2012 paced by a Q4 total of $56.8 billion. It marked the first time in history that e-commerce sales exceeded $50 billion in a quarter. The fourth quarter of 2012 was the ninth consecutive showing double digit growth in U.S. e-commerce sales.
“2012 was a year in which—for the most part—e-commerce continued to grow strongly, despite an uneven macroeconomic environment showing signs of recovery but also cause for continued concern,” said Gian Fulgoni, chairman of comScore. “With e-commerce growth rates consistently in the mid-teens throughout the year, it is clear that the online channel has won over the American consumer and will increasingly be relied upon to deliver on the dimensions of lower price, convenience and selection.”
Also, according to comScore, as a percentage of total retail sales, e-commerce reached double digits (10 percent) in 2012 for the first time.