E-Commerce Retailers Expect Jolly Holidays
Oct. 25, 2012
In advance of its popular Holiday Pulse (formerly the Cyber Holiday Pulse Index), which tracks e-commerce activity during the holiday season, Chase Paymentech has debuted a new survey that polls online merchants’ expectations before the season starts. And, if the retailers are accurate in their assessments, it could be a very good year.
The Chase Paymentech eHoliday Shopping Monitor found nearly 60 percent of online retailers expect sales volume to be better this year than in 2011 and 47 percent feel their sales will rebound to pre-recession levels or higher. On average, retailers expect 51 percent of their sales to come from the e-commerce channel.
“E-commerce payment activity provides a unique window into the country’s economic health during the busiest shopping season of the year,” said Mike Duffy, president of Chase Paymentech. “Half of companies, representing a wide variety of industries, expect the holiday season to have a positive impact on their business. If these predictions hold true, it could be a very good holiday shopping season for e-commerce.”