E-Commerce Fraud Luminary Suddenly Passes at 48

Nov. 20, 2014

E-Commerce Fraud Luminary Suddenly Passes at 48 Mike Long, a pioneer in e-commerce fraud prevention, passed away on Saturday after suffering a heart attack while skiing with family members near his Colorado home. Long, 48, was a co-founder of Accertify and helped build the company and shepherd it through its sale to American Express and beyond.

“We are deeply saddened by the passing of Mike Long.  Mike was a devoted leader, colleague and friend to the many employees of Accertify,” said Lorenzo Soriano, president of Accertify Inc. “His dedication and passion for the business were extraordinary.  As one of the founders of Accertify, he served as a mentor to many in the industry and was a trailblazer on efforts to reduce fraud and strengthen security for online retailers.  Our thoughts are with his family during this difficult time.”

Long has been active in the fraud community since his career began in the early 1990s. His first exposure to rooting out malfeasance came as a forensic accountant with KPMG in Chicago investigating companies in the financial services industry. He rose to the director of forensic accounting at Kroll Worldwide when he was tapped to join a brand new industry.

At the turn of the century, e-commerce was nascent and Long had the vision to take his investigative skills and hard-won experience battling traditional fraud to Orbitz, a company that helped transform the way people travel, as the director of fraud prevention. Unable to find technology up to the task of protecting Orbitz and its customers, Long built a system from scratch that cut the company’s fraud losses to a fraction of what they were.

As he moved from the merchant world to the vendor side, building fraud technology still in use today, friends and colleagues note the lasting connections he made along the way. He was known as a master networker, but with a personal touch. This ability to connect resulted in Long accepting a leadership role in bringing the e-commerce merchant and vendor communities together to fight fraud, advancing an entire industry.

“Mike and Accertify were early supporters of CardNotPresent.com and the CNP Expo, and like most of those supporters, he was a pioneer,” said Steve Casco, CEO of CardNotPresent.com and the CNP Expo. “Mike was one of the few executives who not only understood the landscape as it existed at the time regarding fraud, but had the vision to apply his knowledge in a constantly evolving space. We were grateful for his support and are saddened by his loss.”