E-Commerce Finishes Holidays Strong
Dec. 29, 2014
Retailers continued to post strong sales numbers online as the holiday surge approached its end. In the final week before Christmas, e-commerce spending from desktop and laptop computers rose 18 percent from a year ago to $5.8 billion, according to digital measurement firm comScore. The Reston, Va.-based company said the entire season, from Nov. 1 through Dec. 21 generated more than $48 billion for online merchants, a 15 percent increase from 2013.
“This final week of online holiday shopping before Christmas was very strong, finishing off the season on a high note and virtually guaranteeing e-commerce spending will outperform our pre-season forecast,” said comScore chairman emeritus Gian Fulgoni. “We are now running at a 15-percent growth rate in desktop e-commerce for the season, which should be taken as a very positive sign for the economic health of both the American consumer and the e-commerce channel as a whole. While the heaviest spending days of the season are now behind us, there is still about another $5 billion that will be spent over the balance of the year that will get us to new all-time highs for e-commerce.”