Digital River Introduces B2B E-Commerce Solution

Dec. 22, 2011

Global e-commerce solutions provider Digital River Inc. has launched an enhanced B2B offering that enables companies to create what it calls best-in-class online purchase experiences for their business buyers. The Minneapolis-based company said its global cloud-based solution enables physical and digital goods merchants to sell directly to business buyers by tailoring their e-commerce services and using authenticated portals, segmented pricing, preferred payment methods, private reseller networks and other B2B tactics. “Today’s business buyers are demanding more from their online purchases. They are demanding unprecedented levels of self-service, content, flexibility, and integration across channels and locales,” said Joel Ronning, Digital River’ CEO. “Our enhanced B2B solution helps online merchants answer this call in a way that no other solution can. It leverages our more than 15 years of global e-commerce expertise in building business buying experiences along with a proven cloud-based e-commerce infrastructure.” Digital River said selling directly to business buyers for some companies has materially increased margin efficiency and produced renewal rates of 30 percent.