Amazon Pay, an online payment method that lets consumers use their Amazon account to pay at third-party merchant Websites, got a boost this week when it unveiled a partnership with e-commerce platform provider BigCommerce. Amazon’s answer to PayPal is now available to the more than 50,000 businesses that use BigCommerce to run their online stores. As a part of Amazon Pay’s Global Partner Program, the companies said BigCommerce merchants will have easy access to a popular alternative payment method that can decrease friction in the shopping cart.
“BigCommerce shares our commitment to helping retailers grow sales and attract new customers,” said Patrick Gauthier, vice president of Amazon Pay. “Through this integration, BigCommerce merchants can easily integrate Amazon Pay and reach Amazon customers that have come to value a personalized, trusted and familiar buying experience.”
Amazon Pay has experienced slow adoption since the e-commerce juggernaut officially launched Amazon Payments in 2013 after several years of false starts—mostly because online merchants are reticent to make deals (and share customer payment data) with perhaps their biggest competitor. In 2016, however, the company reported its partner program had begun to result in significant gains in merchant adoption.
- Selecting the Right Vendor
- Optimizing Conversion Rates through Payment Strategies