Cyber Monday edged out Black Friday as the busiest online shopping day ever in the U.S., according to updated data from Adobe Digital Insights. U.S. consumers spent $3.39 billion online on Monday, $50 million more than the record they set only three days earlier and over 10 percent more than last year. But, while mobile online sales eclipsed $1 billion again on Monday, Black Friday retained the title it assumed last week as the biggest m-commerce day in U.S. retailing history ($1.2 billion compared to $1.19 billion spent on Cyber Monday). Cyber Monday online totals came in nearly one percent higher than Adobe had predicted at the outset of the holiday season.
“Cyber Monday is on track to be the biggest online shopping day ever, surpassing our forecast by almost $27 million or 0.8 percent,” said Tamara Gaffney, principal analyst for Adobe Digital Insights. “This indicates that consumers still had more appetite for online shopping despite the incredible volume of online sales on Black Friday. Prices are expected to start climbing after today as retailers shift attention to extend the season late into December with quick shipping deals and the option to click and collect in store.”
Mobile commerce continues to account for an increasing share of online transactions. Purchases made through apps and mobile websites accounted for 37 percent of online sales for the entire shopping weekend from Thursday through Monday. Black Friday and Cyber Monday were the first two single days on which m-commerce sales by U.S.-based retailers surpassed $1 billion. Overall, online sales for the entire weekend reached $9.4 billion, more than 16 percent greater than the same weekend a year ago.