comScore: Strong Conclusion to Online Holiday Season

Dec. 26, 2012

E-commerce sales for the five-day work week ending Dec. 21 showed a “notable” increase from last year, according to digital measurement firm comScore. U.S. consumers spent nearly $3.7 billion online during the week—a 53 percent increase from the same week last year—which comScore said was positive, considering how late it was in the holiday shopping season. Purchases on “Free Shipping Day” (Monday, Dec. 17) topped $1 billion, about the same as last year.

For the entire holiday shopping season starting Nov. 1, e-commerce spending has risen 16 percent to $38.7 billion. With the heaviest shopping days in the rearview, comScore said 12 individual days this year saw in excess of $1 billion spent online, surpassing 2011’s total of 10 days.