Daymond John turned a $40 investment in material to make hats into a clothing empire with more than $6 billion in sales since its inception based on a simple philosophy—For Us, By Us—that turned into a brand: FUBU. John, the company’s CEO and one of the stars of the ABC television show Shark Tank, will headline the CNP Expo in Orlando this May.
We chose Daymond to deliver the CNP Expo’s first keynote because FUBU resonates with us at CardNotPresent.com. To move e-commerce forward in the mobile age it has to be “by us, for us.” All of us. Merchants cannot do it alone, nor can processors, anti-fraud providers, gateway providers, app developers or the networks. John’s recognition of this resulted in a partnership with Shopify, a technology provider that enables entrepreneurs who want to engage in e-commerce to easily begin selling and taking payments online.
Experiencing fraud in your online business? Make sure you know what you’re up against and how the steps you’re taking affect your customers.
Just added to the CNP Expo agenda, Javelin Strategy & Research, an independent research firm, presents their latest findings that define the extent of CNP fraud from the perspective of consumers, and how to eliminate it. To find out what your customers really feel and do when confronted by potential fraud and how their decisions can cost you sales, register today to attend the CNP Expo.
The results of this vendor-neutral survey completed by thousands of your potential and actual customers include:
- how consumers feel about fraud and what they think about your efforts to curb it
- the most common types of fraud they experience
- the most common products targeted by fraudsters
- how to mitigate and counteract CNP fraud effectively
- new technologies that can help you reduce your losses associated with fraud