Brazilian anti-fraud technology provider ClearSale this week announced it has integrated a behavioral biometric function into its flagship fraud-protection solution. Mapper enables merchants to analyze the behavior customers exhibit during a visit and compare it to a historical profile to help determine if the user is legitimate. It is intended to combat the rise in account takeover fraud (i.e., using stolen password and logon information to illegally access an online account).
“Fraudsters can steal information, but they cannot always reproduce regular customer behavior with a mouse or keyboard,” said Rafael Lourenco, vice president of U.S. Operations at ClearSale. “One of the key weapons against fraud is the ability to analyze the purchase behavior of the person who is placing the order. Mapper adds another layer of detailed, real-time information to each order’s fraud score.”