Chase Paymentech: Online Holiday Shopping Strong to the End
Jan. 6, 2012
Online sales remained strong throughout the holiday season, with the 50 leading U.S. online merchants comprising the Chase Paymentech Cyber Holiday Pulse Index setting sales records. For the period of Nov. 1 to Dec. 31, 2011, transactions were up 37 percent, sales rose 25 percent, and average tickets declined 9 percent year-over-year. For the full month of December, transactions were up 35 percent and sales were up 22 percent versus December 2010. Chase Paymentech said continuing growth is due to the ongoing secular shift to e-commerce, especially heavy holiday promotional activity this year and the shift to digital media moving a large number of transactions online. The Pulse found that online shoppers made the most of the final days, driving transactions and sales higher right up to the last minute. With Christmas Day falling on a Sunday this year, chase Paymentech said merchants were able to offer guaranteed shipping later into the week, giving consumers extra time to make online purchases. Shopping resumed on Monday, Dec. 26 as consumers took advantage of post-holiday deals, redeemed gift cards, and filled their new digital devices with media.