Cabela’s Launches New Website with Fry

Jan. 24, 2011

Fry, Inc., an Ann Arbor, Mich.-based e-commerce solutions provider wholly owned by MICROS Systems, Inc., announced last week that Cabela’s, the largest mail-order, retail and internet outdoor outfitter in the world, has launched a newly designed web site on Fry’s Open Commerce Platform (OCP). “Fry’s OCP gives us the flexibility and robustness we need in order to grow our online business,” said Mark Thompson, Cabela’s senior director of e-commerce. “The new platform, along with the new creative design and customer experience features, combines to offer a world-class shopping experience to every customer.” The company said the new Website personalizes the user experience by including the ability to store credit card information in a secure manner and by connecting a Cabela’s Club Rewards account with the online profile.