Buying within Tweets: On the Way?

July 7, 2014

Buying within Tweets: On the Way? Twitter may have given the public a glimpse last week of a time when you can buy products from within your timeline. Several tweets were discovered sporting a “Buy Now” button that linked back to a shopping Website called Fancy. The tech-news site Re/code found and reported on the buttons, but said they currently don’t actually allow purchases.

“Tapping on them didn’t do anything,” the report notes. “But Re/code did speak to someone who said that tapping on the button earlier on Monday did lead to a checkout page opening up within the Twitter app. Re/code could not replicate that experience.”

Reports indicate the “Buy Now” button could be a Twitter experiment or an accident by Fancy, which has experienced Twitter-related snafus in the past.