Boku Expands Operations in India, Connects with 75% of Indian Mobile Subscribers
Aug. 4, 2014
Late last week, direct-carrier billing provider Boku revealed it has been working with mobile network operators (MNOs) in India to enable consumers in the country to charge m-commerce purchases to their mobile accounts. The San Francisco-based company said expanding into India opens its massive population of smartphone users to merchants interested in offering carrier billing. Boku said the MNOs it has struck deals with cover 75 percent of Indian mobile subscribers. It expansion was paved by the November 2013 acquisition of Indian direct-carrier billing technology provider Qubecell.
“Now that our integration [with Qubecell] is complete we are providing existing Boku merchants—including top social media networks and global games companies—with the very best access to the Indian market. Indian companies also now have access to Boku’s global network. Our operations in India are serving as the regional hub for Boku’s operations across India and the Middle East, supporting our merchant and carrier customers as we expand in more emerging markets.”