Boku Enables Carrier Billing on Windows 10 Devices in U.K. and Italy Carrier billing technology provider Boku today unveiled an agreement with Microsoft under which it will enable O2 customers in the U.K. and Wind customers in Italy to add purchases from the Windows Store to their monthly bill. The agreement builds upon a previous deal under which Boku enabled carrier billing at the Windows Store for Sprint customers in the U.S. and others around the world.

“In a matter of months, our agreement with Microsoft has expanded from one major developed market to five, and covers all Windows 10 devices; from phones and tablets, to desktop computers,” said Jon Prideaux, CEO of Boku. “This rapid expansion, with much more to come, is proof positive that carrier billing is becoming the world’s preferred alternative payment, regardless of consumer access to credit or bank cards.”

Currently, the Asia Pacific region dominates carrier billing, specifically China, which alone, according to a recent report , accounts for nearly 20 percent of the world’s carrier-billing revenue. Western Europe and North America lag Asia Pacific by a considerable margin.