Boku Blends Digital and Offline in Direct-Billing Deal with Magazine Publisher
Sept. 22, 2014
Direct carrier billing technology provider Boku has partnered with a more traditional media company introducing a new way to pay for old-fashioned magazines. London-based IPC Media, which publishes familiar magazine titles like Marie Claire, InStyle and Ideal Home, has partnered with the San Francisco-based mobile payments provider in an effort the companies hope will generate new interest in an old media format. IPC Media will leverage Boku’s technology, which usually has been reserved for payments involving digital goods, to pay for magazine subscriptions via text.
"This innovative solution using text-to-pay is expected to generate interest in print magazine subscriptions, particularly among young, mobile-first consumers," according to a post on Boku’s corporate blog. "Together, Boku and IPC Media have created a 21st century payments solution for a subscription model that has yet to adapt to the increased importance and adoption of mobile phones as a payment tool. The initiative is a significant step towards the widespread combination of both the physical and the digital, as offline paper inserts and magazine ads now offer an online sign up path for mobile payment-based subscriptions."
Separately, Boku indicated it wouldn’t be abandoning its digital roots when it signed an agreement with Sony Network Entertainment that will enable gamers in European markets to purchase content from the PlayStation Store and bill it to their mobile account.