BlueSnap, Kount Share Data to Help Merchants Optimize Marketing Efforts Online and mobile gateway provider BlueSnap and antifraud technology company Kount have partnered to produce a report combining transactional data from both companies that will enable merchants to increase online conversion. Cleanse Reports leverage data from BlueSnap’s payment platform and Kount’s fraud engine merchants can use to target the right market segments, geographies, channels and customer segments to optimize marketing budgets, benchmark mobile performance and reduce fraud.

“Teaming up with Kount we can now deliver a higher level of value to our merchants with these reports,” said Ralph Dangelmaier CEO at BlueSnap. “A clean sales funnel is the goal of all our customers; now they have the tools to work toward eliminating fraud, chargebacks and returns and maximizing sales opportunities.”