BlueSnap Integrates with Avalara for Simple Tax Calculation
May 20, 2014
BlueSnap, a Waltham, Mass.-based gateway provider for e- and m-commerce merchants today partnered with Avalara to provide online sellers a simple way to calculate taxes from multiple global jurisdictions. BlueSnap has integrated its platform with Avalara, providing its merchants with access to the Bainbridge, Wash-based company’s AvaTax, which enables international sellers to calculate the correct tax on orders from more than 100 countries around the world. Simple tax calculation is another factor that affects mobile and online conversion, according to Marshal Kushniruk, executive vice president of Business Development at Avalara.
“Accurate calculation of taxes is critical for increasing conversion at the point of sale,” said Kushniruk. “We believe our technology can play a key role in helping BlueSnap’s global merchants succeed in today’s digital economy.”