BlueSnap Adds Coupon and Bank Transfer APIs

Dec. 15, 2014

BlueSnap Adds Coupon and Bank Transfer APIs Waltham, Mass.-based gateway provider BlueSnap on Thursday released two APIs it said will enable merchants to offer customers new options that will increase sales and conversion. The company’s Coupon API lets merchants manage a library of coupons it can offer to users as it chooses. The Bank Transfer API enables merchants to offer direct bank transfers as a payment option for consumers.

“Merchants need this functionality to reach shoppers this holiday season,” said Ralph Dangelmaier, CEO of BlueSnap. “The ability to offer promotions and coupons and give shoppers payment methods they want will help merchants turn more shoppers into buyers.”