BlueCava Nets $9.5 Million in New Funding

Nov. 1, 2011

BlueCava, an Irvine, Calif.-based provider of device identification technology, recently secured $9.5 million in new funding. The round was led by venture capital firm S3 Ventures and included participation by the owner of the reigning NBA champion Dallas Mavericks Mark Cuban and Texas oil billionaire Tim Headington. BlueCava’s device ID technology is used for online advertising and as an anti-fraud solution. “BlueCava’s technology platform is opening up new and exciting ways for brands and publishers to more smartly interact with their customers online,” said Marsh Marshall, managing director of Putney Capital, who will be joining BlueCava’s Board of Directors as Chairman. “I am delighted to join forces with the company to help them continue to do just that.” In addition to Marshall, S3’s Brian R. Smith was also named to BlueCava’s board.