BlueCava Nets $5 Million in New Funding

Oct. 21, 2010

BlueCava, an Irvine, Calif.-based company that can identify any device connected to the Internet, announced this week it has tapped investors, including NBA owner and billionaire Mark Cuban, for $5 million in new funding. Cuban, an entrepreneur and Internet pioneer who founded and sold, will join the company’s board of directors. “BlueCava has created some very innovative technology and has a disruptive business model that will re-define the role that devices play in targeted online marketing and in fighting online fraud”, said Cuban.  “BlueCava has a huge market opportunity and I am excited to be joining the board.” The company said its technology works with any computing device (PCs, smartphones, video game consoles and set-top boxes), anywhere in the world, so that businesses can detect, identify and track devices within their own environments. BlueCava called the round of funding a validation of its business and noted its pricing model is far less than historical industry averages.