Biometrics Named Most Disruptive Technology to E-Commerce

Feb. 11, 2016

Biometrics Named Most Disruptive Technology to E-Commerce Biometrics will be the most disruptive technology in e-commerce in 2016, according to Hampshire, England-based market research firm Juniper Research. The company said using personal biometric characteristics for authentication will surge this year, largely through increased adoption of Apple Pay and Samsung Pay. While these technologies are mainly used in stores, Apple Pay is authenticating in-app purchases using Touch ID—it’s fingerprint authentication technology—and Samsung Pay recently announced it would be available online.

Juniper also identified federated identity—enabling one-touch account opening—and tokenization as the next most disruptive technologies in e-commerce this year. The report said while Facebook, Google and LinkedIn are the leaders in federated identity (think “Log in with Facebook”), it predicts banks, telcos and governments will enter the space as well. As for tokenization, Juniper said the support the technology has received from Visa and MasterCard, who are working together through EMVco on standards, will lead directly to higher adoption in 2016.