BilltoMobile, Discover Offer E-Merchants Direct Carrier Billing
March 29, 2012
On Tuesday, direct carrier billing technology provider BilltoMobile said it has entered into a marketing agreement with Discover making the alternative online payment method available to customers of Discover’s e-commerce merchants. Online retailers hoping to turn more visitors to their Websites into paying customers will benefit from the availability of this option, according to Marc Williams, senior product marketing manager for BilltoMobile.
“The key play here is the conversion success of carrier billing,” Williams tells CardNotPresent.com. “While the [transaction fees] are higher than credit cards, the conversion success is dramatically better which more than offsets the cost.”
Williams says “select Discover merchants” will have immediate access to BilltoMobile’s APIs and can begin the integration process but notes it is too early to say how quickly the bulk of Discover’s merchants will be able to offer its customers the ability to charge purchases to their mobile phone bill.