Billeo Aims ‘ZipThru’ Services at Business Customers
July 2, 2012
Billeo Inc., a company whose primary focus is on simplifying online bill pay for consumers, has introduced two services aimed at helping its business customers deliver a streamlined online shopping and bill pay experience. ZipThru Pay lets banks and card issuers put a “Pay Now” button in an online bill payment platform, enabling consumers to pay bills in one click with a credit or debit card. Murali Subbarao, founder and CEO of Billeo, says the service gives financial institutions the chance to reengage with consumers who usually go directly to billers to pay bills because they aren’t satisfied with the payment options provided by their bank.
ZipThru Buy is aimed at Websites or apps that feature products from multiple merchants. It enables online marketplaces, comparison shopping engines or reward malls to place a “Buy Now” button next to products being displayed, allowing consumers to instantly purchase an item without going to the merchant site.
“Each month, more than 85 million U.S. consumers go online to comparison shop. Until now, those consumers were turned over to merchants when they were ready to buy because facilitating the buying process from multiple merchants was just too complicated,” says Subbarao. “The beauty of ZipThru Buy is that we’ve done all the work, creating a huge opportunity for our customers to create a better experience for shoppers and earn additional revenues.”