Betcade, a Silicon Valley startup that claims it is the first app store for online gambling, this week launched a mobile payment solution developers can integrate into apps available in the store. Betcade Pay will enable Android users to deposit funds into a gaming app using a variety of payment methods including payment cards. The service will be available throughout Europe by the end of the first quarter of 2017, by which time, the company said, it will offer more than 50 payment methods including Visa and Mastercard in the U.K. and bank transfers.
“We’ve been working closely with operators and others in the industry all along to develop our product, roadmap and business model,” said David Chang, CEO of Betcade. “Numerous operators are very positive on the payments component and have been asking to use the technology separately, so we have decided to make Betcade Pay available as a distinct product. Not only will it help facilitate payments for both operators and users, Betcade Pay will help drive higher KPIs as well as offer competitive pricing structures for operators the world over.”