Barclaycard Launches Online Payment Gateway in Europe

Sept. 27, 2010

U.K.-based Barclaycard announced the launch of an online payment processing system designed to help European retailers compete with domestic retailers in foreign markets and reduce the number of abandoned transactions.  Barclaycard said the service, called SmartPay, offers a single payment gateway for large merchants’ online shops, adapting language and currency to the origin of the paying customer. SmartPay offers a diverse range of payment methods, helping retailers to meet local consumer preferences for online transaction types across European countries which the company said will help lower abandonment rates. “Consumers can quickly get frustrated at online check-out and abandon their purchase if the experience isn’t straightforward or they can’t select their preferred payment method,” said Paul Cook, managing director of global payment acceptance at Barclaycard. “By simplifying the complex online transaction processes, Barclaycard SmartPay will make it easy for businesses to present a seamless, familiar payment environment to customers across the EU and, ultimately, increase conversion rates and confidence with previously unfamiliar websites.”