August 24, 2016
Bango Enables Carrier Billing on Windows 10 Devices
Jan. 7, 2016
On Tuesday, carrier-billing technology provider Bango and Microsoft expanded an agreement that enables consumers shopping online at the Windows Store to charge those purchases to their Windows 10 devices, including PCs and tablets. While carrier billing has not taken off in the U.S., it is much more popular globally.
“This addition to Windows 10 presents a new opportunity for app and game developers to reach millions of unbanked or underbanked consumers by enabling them to easily bill content to their existing mobile operator accounts,” said Todd Brix, general manager of Windows Store. “Bango offers our operator partners a sophisticated platform for launching, managing and growing carrier billing business in the Windows Store.”
According to Cambridge, England-based Bango, app stores are increasingly likely to use the payment method to increase conversion. The company said carrier billing generates conversion rates three to 10 times higher than other forms of payment.