Bango Acquires BilltoMobile to Bolster Carrier Billing in U.S.
May 12, 2016
Carrier billing technology provider Bango, in an effort to increase the profile of the mobile online payment method in the U.S., acquired the BilltoMobile business of Danal Inc. for $3.5 million. Carrier billing, which enables consumers to add the cost of online mobile purchases directly to their phone bill rather than entering a payment card or using an online payment method like PayPal, has achieved some success around the world, but adoption lags in the U.S. The acquisition of BilltoMobile’s carrier relationships and customers means Bango is the only provider connected to all four major U.S. mobile network operators, the U.K.-based company said in a statement.
“We have worked with BilltoMobile for many years and there are tremendous synergies already in place,” said Bango CEO Ray Anderson. “Bango’s powerful technology, coupled with the depth of BilltoMobile’s high-quality software and trusted operator relationships, will now create a premier customer experience for Bango and its app store partners in the U.S. market.”
Currently, the Asia Pacific region dominates carrier-billing, specifically China, which alone, according to a recent report , accounts for nearly 20 percent of the world’s carrier-billing revenue. Western Europe and North America lag Asia Pacific by a considerable margin.