Ball Club Courts young Fans for E-Commerce Site
May 31, 2011
Moggle Inc., an online payment processor specializing in secure transactions between the youth market and online merchants, said the Camden Riversharks, a minor league baseball team in Camden, N.J. has adopted the Virtual Piggy payment platform for its e-commerce fan site. Virtual Piggy is an online payment tool that enables children to initiate transactions with Internet retail merchants, online games and social networks in a safe environment under parental supervision. “The Riversharks recognize the importance of parental oversight for children interacting on websites and have taken the lead by implementing Virtual Piggy on their family friendly e-commerce site.” Parents register their children on the Virtual Piggy website and can create a profile establishing the child’s user name and the limits on how much the child can spend on an e-commerce site. Children can then visit the Riversharks Online Team Store and initiate purchases of fan items within the parameters and guidelines set by their parents in the profile.