U.S. online shoppers are increasingly comfortable buying from international merchants and they are finding those merchants more often on U.S.-based marketplace sites, according to a new report. Global shipper UPS and comScore found that 97 percent of “avid” online shoppers (consumers who made at least two online purchases in a three-month period) bought something on an online marketplace, up from 81 percent in 2017. And, nearly half of those polled (47 percent) had made a purchase from an international retailer. Of those, price (43 percent) and the desire for unique products not available from U.S. retailers (36 percent) were their top reasons for seeking out international sellers.
“The lines that separate domestic and international retailers continue to disappear,” said Alan Gershenhorn, chief commercial officer for UPS. “Retailers are now competing across the globe. In order to win, retailers can distinguish themselves by providing value through personalized experiences.”
Thirty-eight percent of avid online shoppers said they began their product search at marketplaces—more than any other channel. Better prices tops the list of reasons these consumers choose marketplaces (65 percent) followed by more free and discounted shipping options (55 percent).