As Apple Pay Invades UK, Are Britons More Likely to Use Mobile Wallets?

July 16, 2015

As Apple Pay Invades UK, Are Britons More Likely to Use Mobile Wallets? After recent reports in the U.S. regarding slow uptake of mobile contactless payments, news from the U.K. this week gave mobile wallet providers cause for optimism there. Apple Pay launched in the U.K. yesterday and, if a research report from business advisory firm Deloitte is accurate, adoption in Britain could be much quicker than it has been in the U.S.

Deloitte pointed to the U.K.’s head start in NFC-enabled devices, familiarity with contactless card payments in cities where it has already become the norm, a consumer base that is already using fingerprint readers to authorize transactions and a significant installed base of NFC-capable terminals in the retail sector.

“We are reaching an inflection point for NFC-enabled mobile payments in the U.K.,” said Ed Marsden, U.K. lead telecommunications partner at Deloitte. “We expect that usage of contactless mobile payments could surge, and, within twelve months, paying for a flat white with a phone will become as familiar as contactless card payments.”