Apple Pay for Web Grows Quickly: Report

While Apple’s new MacBook Pro that will enable easier Apple Pay payments on laptops hasn’t even shipped yet, Apple Pay on the Web has grown quickly, according to a report from Web analytics firm SimilarTech. Despite a laptop user experience that, until the Touch Bar-equipped MacBook Pros ship, requires consumers to have their mobile device with them to authenticate purchases, Apple Pay is now the fifth-most popular payment platform used by e-commerce Websites ranked in the top 10,000. PayPal appears on 2.36 percent of those sites, followed by PayPal Subscribe (.98 percent), Stripe (.35 percent), Braintree (.32 percent) and Apple Pay (.25 percent).

Though Apple Pay has only been available for the Web and mobile Web since September, it has quickly surpassed others that have been in operation for years including Klarna, Amazon Payments and others. According to SimilarTech’s marketing director, Daniel Buchuk, Apple Pay has experienced a “meteoric rise,” given the difficulty of getting sites to adopt payment platforms and the years its competitors have had to establish themselves.

Overall, SimilarTech said Apple Pay is available currently as a payment method on 1,035 sites compared to more than one million for PayPal and more than 38,000 for Stripe. But, its heavy presence in the Top 10,000 so quickly bodes well for the company, the report said.